Men The Essential Non-Essentials

Welcome to the essential non essential collection, your no.1 destination for clothes you don’t necessarily need but, boy, do you want! Sure, food and water keeps us going, but it’s fashion that really gets us going. So, if a premium sweatshirt has caught your eye or you can’t stop thinking about that slick puffer jacket you spotted on our ‘gram, treat yourself! In these strange times we encourage you to find joy wherever you can, whether that’s with a fresh pair of kicks or a beanie hat that makes you smile. You might not need it but we know you really want it and there’s nothing wrong with that.

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