24 Hours with: Hannah Almassi

24 Hours with: Who What Wear’s Hannah Almassi

Kinda curious to know what it’s really like to work in the wonderful world of fashion? We were lucky enough to spend an oh-so stylish 24 hours with Who What Wear’s Editorial Director, Hannah Almassi, who gave us a glimpse into life inside one of the UK’s most influential style and trend websites. Warning: contains serious fashion-insider style hacks…

What does a typical day look like for you at WWW? 

The joy of my ‘typical day’ is that there is no typical day! My schedule at Who What Wear is really varied but always busy. I'll be moving from internal catch-ups with my editorial and social teams to hone the day's content schedule, to meetings with brands, influencers and industry insiders, as well as attending photoshoots and after-work dinners or events. 


What’s the best thing about your job?  

That I get to direct a super-cool, intelligent, fun, reader-driven, fashion-heavy website that I've followed for over a decade. I was always such a super-fan of Who What Wear, so to have the opportunity to work for this innovative, digital-first company and translate such a successful concept into the UK is really an honour. 

What are your work wear essentials for autumn / winter? 

Deconstructed shirting continues to bridge that gap between looking smart and feeling on-trend, so when I'm not braving it out in the cold, this will be one of my most trusted office go-tos. Midi heels are an essential part of my workwear kit—as a petite girl I always appreciate a little lift, but I'm wise enough to know that ultra-high courts are never going to go the distance thanks to my hectic diary.

What are your style hacks for petite dressing?  

Finding clothes that fit may sound obvious but it's essential when you're petite—else you'll feel less pulled-together, or have a growing pile of pieces that never find their way to the dry cleaners for alterations. 

It's also very easy to be swamped in certain silhouettes, so I have an armoury of waist belts to assist me at all times.

Feeling inspired by Hannah's style tips? Show us how you wear yours using the hashtag #ImWearingRI for the chance to win a £100 voucher.